If you already had a fashion or beauty website in the early 2000s, you’ve probably already come across the link-building strategy of submitting to specialized directories with a decent PageRank.
For years, marketers have treated the resulting backlinks from these specialized directories as SEO gold. Twenty years ago, digital marketers were onto something—and they still are today.
PageRank was the most discussed SEO factor about two decades ago. If you’ve been in the business for more than a few years, you probably recall the joy of learning that the PageRank toolbar had been updated. In addition, if you’ve been working hard, you should have seen an improvement in your PageRank score; this indicates that Google now considers your site more credible than before.
Seeing your PageRank rise was a clear sign that your efforts were successful.
Fast forward to 2022, and hardly anybody talks about PageRank. However, this is not because it is no longer significant; instead, it is simply no longer a measure presented to the public. When SEOs lose the ability to quantify anything, they stop talking about it.
As I’ve discussed in my first book on search engine optimization (coming out soon!), backlinks are still incredibly relevant for building a solid and reputable digital presence for businesses.
Let me repeat that backlinks have not gone away. Instead, Google has just gotten more sophisticated in how it grades or ranks backlinks pointing to your website.
The old approach of “fast and easy” backlinks is a myth. You either build a good backlink profile using a quality website or not. You either have time or the resources for outreach for the best industry websites, or you don’t. That’s why SEO takes time and effort. But these things don’t make SEO impossible; they make SEO more demanding in the beginning.
You can still move the needle with the help of online resource pages and business directories. These types of websites are still relevant to businesses in the beauty and fashion niches.
Where Do Online Resource Pages Stand Today?
An incredibly high level of anxiety can be involved in selecting platforms, websites, and online resource pages to get your website listed for SEO purposes. Google’s algorithm has evolved significantly since the 2000s. While Google’s homepage for Search has remained chiefly ‘classic’ in its appearance (like other legendary online places like Craigslist), it doesn’t mean that the search engine is static.
Google’s inner workings change so often that even the best digital marketing communities take to Twitter, Quora, and Reddit to discuss what could be happening. Google announces algorithm changes, but they never tell us about the minor tweaks that eventually become part of a much larger Google update. These changes often seismically affect the search community, affecting search volumes over weeks and months. So naturally, SEO professionals and admins will complain when their traffic volumes tank; there’s enough of that on the internet to last for several years’ worth of reading.
Fortunately, online resource pages are still relevant for those running niche-specific businesses that can’t use all kinds of websites to relay their SEO signals. So that’s one problem off your shoulder.
Specifically, you will need to build relevant contextual links from these websites to enhance your website’s backlink profile. There’s so much work involved in this process that you shouldn’t just give the reins to any backlink builder you find online. The backlinks must be high quality and relevant, coming from the right websites.
Regarding SEO value, links from websites that provide information directly are more valuable. However, web directory backlinks still can provide value, just not as much as those say, from a well-known fashion blog with a regular readership.
Website activity levels may explain the reason for the difference in SEO value. Google has spoken in the past of “looking into [website] activity” when judging the relevance of backlinks. Therefore, a blog with a natural readership and traffic patterns is a more reliable barometer of link value than a web directory that exists primarily to cater to websites that need backlinks.
Local companies need to gear up and improve their backlink profile by diversifying their backlinks and ensuring that they’re not singing a single note throughout. For example, let’s say that web directory listings generally scant with information won’t be as helpful as a directory listing where the platform allows you to update frequently or provide more helpful information to readers.
And let’s remember that Google never directly endorses websites for backlinks. They avoid using the term altogether as Google has had a contentious relationship with the global SEO industry for many years. They mention SEO cursorily in their Google Developers portal, but that’s it. They’re more into describing the technology they use instead of discussing the practical methods for appeasing the search engine for a website that can rank better. And I guess that’s how Google does business to a considerable extent.
My advice would be to stop using directories only to generate backlinks. It would help if you instead looked to directories to get both traffic and credibility.
While it is true that local businesses should keep their local citations up to date with consistent NAP, online directories won’t aid your SEO much beyond that. Their value lies in the trust they generate for your brand and the customers they bring to your website. Keep these reminders in mind when looking for online directories.
Before filling up your listing, consider the following questions: Is it safe to use this website? How might a customer’s perception of my company change because of my presence on this site?
Is it probable that others in my demographic will check out this page? If it doesn’t, it’s probably not worth including your company. So let’s go right into the online directories you hoped to find here.
Online Resource Pages and Directories to Try for the Fashion and Beauty Markets
Building a worthy backlink profile requires time and resources. So, to help you get started on the right path, I’ve included more than a handful of platforms below that you can explore.
Examine how their websites work and explore how these directories can potentially improve your traffic, lead generation efforts, or sales.